National Ask a Photographer Day!

Today is National Ask a Photographer Day… Well not really, but let’s pretend. Today, we are going to ask my friend at Naomi all the questions you might want to ask before a shoot. If you follow my blog you already know I am a big Naomi fan. We use her each year for our family photos and she is daBOMBdiggitty! I think you should be a fan too so go find her on Facebook, Instagram and their website or book them her for your next big event. Every photo is a collaboration between the photographer and the subject. If you could give once piece of advice to each person you booked a shoot with – what would that be? Don’t be nervous. A ton of people (including myself) get all antsy while getting their photos taken – especially by someone they don’t know very well. I know how awkward it can be, so I

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Don’t DIY your Professional Headshot

Today DIY is super popular. Selfie sticks are flying off the shelves. If there were anything you should spend your money on it would be a professional headshot taken by a trained photographer. It seems obvious to me, but I have this conversation with so many people. With the cost of everything else, I can’t afford a Professional Photographer. This may have been a true statement at some point, but with digital photography today, professional shoots are not that expensive. Headshots run between $75-150 depending on what you need. Plus, you will get high resolution images that can be used for print and resaved/resized for use on the web. I take good photos of myself. This may be true. Trust me I love a selfie as much as anyone does. A few factors that play in to why it is not a good idea are resolution and quality. When you have a trained professional take

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“To Be or Not To Be.” LinkedIn – Take 2

By: Christa A. Nelson In my last post “To Be or Not To Be.” LinkedIn – Take 1, I started the conversation about being LinkedIn.  In this post I will help guide you into having a rock star LinkedIn presence and answer the most frequently asked questions when I am presenting on getting LinkedIn. Why LinkedIn? It is so much more than an online biography. It allows you as a user to not only showcase your expertise, education and volunteer activities, but become indexed in specialized categories so that you can be found for your specific skills and expertise. Because LinkedIn is one of the most trusted professional sites out there, search engines are indexing the information, so using it helps with your search marketing and SEO. People are using LinkedIn to reconnect, find out who knows who, reach out, and have moderate interaction with their connections. It is also a very useful resource and

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“To Be or Not To Be.” LinkedIn – Take 1

By: Christa A. Nelson I have this LinkedIn conversation regularly with so many professionals. I am very passionate about every professional person and aspiring professional including college students having a completed and active LinkedIn profile. I am so passionate about it I have been asked to give this presentation about being LinkedIn over a dozen times. It does not matter your industry, if you consider yourself a “professional” you need a LinkedIn page. If you are an organization, company, university, non-profit or cause, you need a LinkedIn presence. What it is and why should we care? LinkedIn is a social media site that is revolutionizing how we network and communicate with colleagues, clients and referral sources. It is a way to interact and build a two-way line of communication on a trusted platform in a professional way. I already have Facebook, Twitter, Google+, YouTube, Pinterest and the list goes on… where does this Social Media

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Facebook – High School for Grown-ups or Powerful Marketing Tool?

By:  Christa A. Nelson If you are one of those who has held off or have decided not to use Facebook (FB), you are one who is missing out!  If you think Facebook is just for the young people – I challenge you to check the facts.  The average age of a FB user is 45-70 years old and there are billions of users worldwide.  I would call that a client rich environment. Facebook, is not just high school for grown-ups – if used properly it can be used as a relationship tool, a branding tool, to tool to measure return on investment and to track advertising efforts. This unique site has special company pages that people/fans can like/follow, post photos and interact with other followers, they can check in, and even post reviews  – all for free. The pages can post messages to all it’s followers and then be boosted to targeted audiences based

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Social Media 102 – Do & Don’t

By:  Christa A. Nelson So in my last post we covered the social media sites – Facebook – Twitter – LinkedIn –Instagram – Snap Chat and Pinerest.   Now you have heard of them and I have challenged you to check them out.  Have you figured out how to use them? Are they right for you & your firm? These questions are a bit more complicated to answer in just one blog post. I will post more detailed blogs to help you make those decisions later this month. But for now, here is a social media do and don’t list to get you started: Do create an online presence and be found online. Do be consistent with your message. Stick to your brand philosophy. Do post often – come up with a schedule/plan. Do Google your name/firm name to check what’s out there. Do be careful what you tweet or say in general online.  If

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Social Media 101- the basics for social media newbies

By:  Christa A. Nelson Unless you have been living under a rock, you have heard of social media. Social media is defined by Webster as websites and applications that enable users to create and share content or to participate in social networking. Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine, and Snapchap are the top 10 social networking sites according to a recent eBiz article. Some of you may think, you might have time to play with these personally, but not professionally. I would challenge that you don’t have that luxury. These free applications have changed the way companies and organizations are interacting with customers. It has created a two way line of communication for many customers with their favorite brands and is being using to expand and cultivate those relationships. These sites have taken focused/targeted client development to a whole new level. Social media is the definition of a client rich atmosphere,

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Criteria for a Husband

By:  Christa Nelson After I had completed my degree and was on my way to a career, I decided it was about time for me to have a long-term relationship with a man I was going to live the rest of my life with. I mean, most of my friends were already married and had kids on the way. Others were in long-term relationships. I was 25 and still single. It hadn’t really been a priority up until that point, and I had had some pretty crummy relationships up until then. I figured through my experiences thus far, I could put together a pretty good list of criteria for a husband. It was on a legal size paper – there were many things. But the top 10, in order, were as follows: No gold teeth (stop laughing, I am very serious) No kids from a previous relationship No ex-wife or crazy ex-girlfriend A college degree

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Swatting the NATS

In September of last year, Courtney asked me to Guest Blog for her OneLyric Blog.  By:  Christa Nelson Several times now I have tried to write a blog entry for Court, each time getting several lines on the page before the NATS (Negative Automated Thoughts) started flowing through my head. You know the ones – the thoughts that repeat in your head telling you all the reasons why you can’t do something or aren’t good enough. Each time, I gave up on my post saying, ‘look people are blessed enough by what she is writing, what good word do you have to give anyway?’ ‘She is a great writer, she doesn’t NEED your post, you have so many other things you should be doing.’ This morning, I was praying on my deck, enjoying the quiet morning. I was trying to put all the items on my “to do” list out of my head and just

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